Our project explores one of the biggest reasons to celebrate Canada's 150th-diversity. Canada is known to be the most multicultural nation in the world and this is reflective of the diversity that is also found within the Toronto Zoo. For our campaign, we thought of icons that best symbolize and represent Canada. One of the icons that came to mind was Canada’s coins and the Canadian animals that are displayed on them. These coins have shown the same animals for years, so we thought it was about time that something so iconic showcased the diversity that Canada is known for. We placed some of the Toronto Zoo's diverse Canadian residents onto the coin to highlight why families should celebrate Canada's 150th at the Toronto Zoo. By partnering with the Canadian Mint, these special edition coins will be released into circulation. The release of the coins will be supported by a press release informing families that if they find one of these coins they can use it for free admission.
2017 BRAND SPONSORS