Over time, things naturally lose their colour but never their identity. So, as Smarties begins to bring back their classic colours, they wanted to prove that their identity is still the same. To do this, Smarties hit the streets with a Guerilla campaign that restored worn-out objects with a fresh coat of colour. Simply, by restoring these old street objects to their original, vibrant colors, Smarties can communicate that they too have been refreshed - letting their identity shine through.