THE WISH DO-OVER

On Twitter, wishes aren’t treated with the respect they deserve. Thousands of people post ridiculous wishes on their feed every single day. For our kids, though, wishes can literally mean the difference between life and death. So to get people to really think about the power of a wish, we’ll contrast the frivolous wishes people post on Twitter with the heartfelt wishes of our sick kids. We’ll then ask people to reconsider their wishes and get them to ask for something truly worthwhile instead – for the wishes of our kids to be granted.