Many marketers think that direct mail is a stand alone solution that is outdated due to the advent of digital. Research shows that direct mail backed by Smartmail Marketing can dramatically increase the impact of a brand’s message. To prove that to brand managers, we’ll send them a personally addressed direct mail piece containing a unique gift that the recipient ought to recognize— because they’ve recently been shopping for it online. Using remarketing data to discover a product they’ve checked out, we’ll arrest attention and use a digital call-to-action to seamlessly take the experience online. It’s more than direct mail, it’s a personalized demonstration of Smartmail Marketing’s unmatched ability to create impact and inspire action.
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