Business owners are busy, and getting in touch with them can be tough. So we decided to get their attention by showing them something they see every single day: a notification badge. To show the benefits of Canada Post's Smartmail Marketing, we adhered these notification badges to the corner of mailboxes, creating something physical that is hard to ignore. Each card has a personalized message and custom link on the reverse side, demonstrating the data capabilities. Upon visiting the custom link, the business owner will be surprised to see their own website and a Canada Post overlay stating they can convert more traffic to their website using SmartMail Marketing. And we just proved it.