No Bullshit
Tanios Nims & Liam Walsh
bronze / 2023 / Dairy Farmers of Canada
No Bullshit
People are tired of empty promises and BS greenwashing campaigns. Many Young Millennial and Gen Z Canadians care deeply about the environment but tune out sustainability messaging. Dairy Farmers of Canada have been combating climate change for years with a range of daily sustainability practices. One of the lesser-known processes is Biomethanization, which converts methane emissions from manure into clean-burning biofuel. To stand out among the BS, we'll launch a cow-methane-powered ice-cream truck that doubles as a bioenergy demo and message on wheels.
Back to All Winners