Dairy Air Fresheners
Brian Morrison & Jordan Smith
silver / 2023 / Dairy Farmers of Canada
Dairy Air Fresheners
To demonstrate how deeply the Dairy Farmers of Canada care about achieving Net 0 emissions by 2050, we’ll sculpt Blue Cows from zeolite, an abundant type of clay that removes methane emissions from the air in real time. We’ll place our statues in areas frequently visited by the Young and Mobile Generation Z (YMGZ) and near our dairy farms. As people start to notice and talk about the Blue Cow Dairy Air Fresheners popping up across the country, they’ll also intrinsically link our sustainability initiatives to our brand and the Blue Cow logo.
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