Animal Powers

Animal Powers

We wanted to ladder up to the Toronto Zoo's big idea that they are not a zoo, they are a mission. We focused our concept on one of the zoo's core communication pillars, educating the public. Our idea was developed from the simple insight that many species in the animal kingdom possess super abilities that we can only dream of. Heat vision is a reality for the Boa and the Komodo Dragon can sense food from 8km away by tasting the air. How cool is that! As a culture we're obsessed with superpowers. What would your superpower be? Our concept allows the public to experience animal powers first-hand.

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