QUEENS OF THE COURTS
To create excitement for the Rogers Cup we took the tournament's three superstars to the places where tennis fans of all levels will certainly be, neighbourhood and club courts. At these tennis courts, murals of the superstars, made with thousands of tennis balls stuck in the surrounding chain link fences, promote the intensity and rivalry they'll be bringing to town. On each ball, there is a call to buy tickets.
by Anthony Chelvanathan & Steve Persico
TENNIS BALL ART
To remind people of the excitement the world`s top women tennis players bring to the Rogers Cup, unique tennis ball art installations were created at prominent outdoor courts in and around Toronto, featuring the likes of Serena Williams and Maria Sharapova. Simple, factual messages about the blistering serve speed of each player, along with tournament details printed on the back of tennis balls - were left for the taking.
by Mike Lonam & Israel Diaz
To highlight the caliber of women's tennis at the 2013 Rogers Cup, we'd set up a series of two road side billboards that compares the speed of cars vs. the speed of their serves. The first billboard would record the traveling speed of each car as it passes. The second billboard would display the speed of a top female pro-tennis player's serve; the difference being quite impressive.
by Nicole Ellerton & Mark Lewis
Play a Grunt Match with your favourite tennis player
by Appanna Chetranda & Cheryl Geonanga
NECK BRACE OOH
To bring to life the fast speeds during a Rogers Cup Tennis match, we create branded neck braces with Serena Williams and Maria Sharapova's fastest serve speeds on them to act as walking billoboards, while demonstrating the whiplash effect viewers get watching a tournament.
by Alyssa Geffen & Shira Kirsh