TOGETHER FOR FUN
Together, Pepsi and Lay's are the ultimate family fun combo. To really bring this idea to life we'll create a multipack that includes Lay's, Pepsi (with bottle caps that are actual game pieces) and a carrying case that literally transforms into one of four classic board games. Giving families the opportunity to purchase everything they need for game night - all in one box.
by Steve Muzzin & Joe Morris
THE SNACK STACK
There is no better combination than Pepsi & Lays, so why not sell them together? Stacked. The Snack Stack is the sensibly proportioned all-in-one party kit for any occasion. Not only will the product be created but the campaign will be expanded through stacked executions in print, DM, digital and OOH.
by Dylan Silvestro & Tiffiny Li
A PERFECT COMBO
Our campaign is based on the fact that a Lays chip fits perfectly over the swash of the Pepsi logo. The Print/Out-of-Home executions display the combo-logo, reinforcing the perfect combo idea. At Point-of-Purchase, the consumer will find a peelable sticker on the Pepsi logo, offering a FREE bag of Lays that together, will ensure fun for the whole family. Vending machines in public places, like arenas and community centres, take the idea further. When a product is purchased from one machine, it will cause both machines to dispense their product, surprising the consumer with the perfect combo.
by Jennifer Colacci & Rudy Luft
To position Pepsi and Lay's as the perfect pop and chip combo, we wanted to create associations where you couldn't see one brand without thinking of the other. So we decided to let them do the talking. But for the first time, these two iconic brands didn't speak for themselves. They spoke for each other.
by Jordan Gabriel & Christopher Brown
This concept brings to life this simple truth in an iconic, memorable way while maintaining high brand recognition. We show how Pepsi and Lays were meant to be together by replacing the white swoosh in the Pepsi logo with a Lays chip. This idea was easily pooled out to live in digital banners and OOH, where you see a falling Lays chip land on the white on the Pepsi logo and form one new icon. In store, on Pepsi packs, a Lays chip peels off the logo to reveal an offer to buy the other half of the perfect combo.
by Anthony Chelvanathan