ADVICE YOU CAN BANK ON
People use others opinions to make decisions and RBC gives advice that you can bank on. By connecting the two ideas we can create a network that informs everybody on simple life advice that may help you out if your in a situation. RBC receives tweets with advice and places them in a location where it would be useful.
by Joanna Kuczynski & Dan Chaulk
RBConnect is designed to bring people together via social media. It gives the user a chance to look at other people, in similar life positions, and make informed choices on how they spend their money.
by Nolan Kennelly
RBC FRIEND YOUR MONEY
n #friendyourmoney, we use mass media to target young people by inviting them to submit their financial goals via @RBCbff photo/tweets through Facebook, Instagram & Twitter. This campaign uses mass media to invite the consumer to friend their money; by using RBC apps, and sharing their financial goals via social media.
by Melissa Ma