A print campaign that demonstrates just how much recognition our Canadian icons deserve.
by Ryan Dzur & Sam Cote
To invoke pride around Canada's Walk of Fame, we used a timeline to show how one iconic Canadian can inspire generations of talent around the world. With a call for 2014 inductee nominations, we drive people to turn their pride into action.
by Aaron Doyle & Roni Gellert
WHO DO YOU ADMIRE?
Every Canadian has someone they admire. Now's the time to help them get the recognition they deserve.
by Matt Antonello & Joel Arbez
FEEL THE FAME 15
The #feelthefame15 campaign offers Canadians the chance to feel what it's like to be honoured for fifteen minutes on the Canadian Walk of Fame. Canadians can nominate themselves, their friends or their whole family to be recognized for 15 minutes on a special digital Walk of Fame Star. After a submission, the user is directed to nominate a truly deserving Canadian. Each submission is provided a link that hosts a Google Maps API on which every star is displayed. They're also provided with an actual time when their own submission goes live on King Street in Toronto.
by Craig Brandon & Matthew Lee
FILL IN THE STAR
We wanted thirty-somethings to celebrate Canadian excellence by submitting a nomination to Canada's Walk of Fame and spreading the word about our campaign. So, we gave their nominations more impact by tapping into their love for sharing things online. Introducing: the first-ever ballot that starts as a traditional print ad and turns into an iconic image seen by thousands of followers.
by Liz Peters & Amy Jacobs
Becoming a top creative in the industry takes hard work, dedication and a lot of hours. Since the best and brightest creatives (our target) are usually the ones who consistently pull late nights at the office, we'll use the nightly cleaning crew as our media - as well as other unexpected objects around the office.
by David Horovitch & David Strasser