OCAD U TOTEM POLE
To reach prospective young Indigenous students who might be interested in honing their art and design skills, we'd use an iconic Toronto landmark OCAD U itself. First we would reach out to Indigenous highschools across the country with a contest to design OCAD U's very own totem pole. The winning student would get a free one-year scholarship, and their design would be crafted and installed over one of the iconic OCAD U 'pencil pillars' by the school entrance. A permanent reminder not only of the new program, but of Canada's own art history.
by Craig Brandon & Johnny Pavacic
OCAD ON WHEELS
We take the iconic Sharpe Centre for Design building, shrink it down and put it on 18 wheels. Inside, we'll feature a makeshift classroom with a large screen, where instructors can remotely teach classes. We'll tour this mini OCAD all across the country, setting up shop in communities for a whole day, offering indructory courses from esteemed proffesors. Through this, we hope to familiarize prospective students with our school, our faculty and hopefully show them that a fullflling career in art and design is through that big white, black-checkered box.
by Bhavik Gajjar & Cole Rosenberg-Pach
ADS THAT PROSPECTIVE STUDENTS CANT READ
Indigenous youth respect the opinion of their elders more than anyone. By creating a campaign that persuades the elders of the Indigenous community to explore OCAD's Indigenous program, we will in turn persuade the youth. Today, elders are typically the only remaining community members who are fluent in the native languages, something that has elders worried for their culture's future. By creating ads in native languages that only the elders can understand, we're highlighting the need for culture preservation - something that the Indigenous program can help provide through creative and financially viable career opportunities.
by Rachel Kennedy & Shauna Roe
PASSION PAYS ART EXHIBIT
Let's show prospective Aboriginal students that they can have a viable career in the arts. We'll invite Aboriginal professional artists who are OCAD ALUMNI to create art. The caveat? Their canvas must incorporate any kind of paper bill (credit card, hydro, phone) that they've paid off using their income as artists. The alumni will apply their own creative discipline to their bill. The bills will be displayed at the PASSION PAYS ART EXHIBIT, held on a Native Reserve. Prospective students will be invited to attend or explore the artwork and alumni's stories in Google Open Gallery.
by Shiran Teitelbaum & Alice Blastorah