Pledge FloorCare Wood Squirt and Mop gets your floors seriously clean, so clean you can see yourself. To demonstrate this, we will make Pledge a part of the selfie trend using #floorselfie. People will take pictures of themselves in a Pledge reflection at home or even on the basketball court.
by Curtis Denomme & Aisling Penco
Restaurant by Pledge Serves Food Off the Floor. How do we get moms to care that Pledge FloorCare Wood Squirt & Mop cleans their dusty hardwood floors to sparkly perfection? We open a pop-up restaurant branded 'Floore' and offer a free tasting menu from one of Toronto's top chefs. The catch? When people get there, they'll find out that they must eat the delicious food off the floor. NO PLATES ALLOWED. This idea is inherently social, and will spread on and offline. Floored will be amplified through a social video, capturing people's reactions.
by Shiran Teitelbaum & Alice Blastorah
REVEAL YOUR CHARACTER
People, like hardwood floors, each have their own character. So to show how Pledge FloorCare Wood Squirt & Mop brings out the character of hardwood floors, we're going to bring out the character of people's social platforms. revealyourcharacter.ca Our website scans user's social platforms, finds recurrent themes about them based on likes, shares, and status updates, to find the user's social character. The site then reveals this character on a digital plaque. The first 3000 users to share the plaque on their social channel will receive the laser-etched plaque in real life.
by Bryan Howarth & Simon Rogers