WORTH THE WAIT.
To make the opening of ELTE Market worth waiting for, we gave people the opportunity to line up and wait for a truly amazing deal. The longer you waited, the more you saved. OOH not only included a big bold storefront display, but executions placed in areas people were stuck waiting, like transit shelters and highways.
by Britt Wilen & Chris Brown
Canadians often dispose of pieces of furniture by leaving them on the sidewalk for others to take. Let's take advantage of this behavior by placing guerrilla signs on discarded furniture to generate excitement for the Elte Market opening. The same concept was adapted for print.
by Lins Ricon & Flavio Carvalho
TAKE HIGH-END FURNITURE HOME FAST
To get customers excited about Elte Market, our campaign focuses on their ability to walk into our showroom, find their dream high-end piece and take it home with them right then and there.
by Jessica Toye & Alex Bird