ID BBQ THAT
ID BBQ THAT is a mobile camera app that puts grill marks and sauce-tone on anything you photograph. 1. Open the app and point your camera at anything 2. Using your finger, trace an outline around the object on screen 3. The branded loading screen message ADDING SOME BULLS-EYE FLAVOUR appears 4. Seconds later, the photo is ready to be shared on social media, tagged #idBBQthat As an added bonus - One photo will be picked each week as the theme for a fun how to video recipe, featuring a real Pitmaster.
by Craig Brandon & Johnny Pavacic
THE FLAVOUR EMERGENCY CASE
Bullseye wants to make sure you never get stuck eating bland, flavourless meat again. Thats why we created the Bullseye Emergency Flavour Case: a convenient, mobile(literally) way to get a hit of bold flavor when you need it.
by Bhavik Gajjar & Cole Rosenberg-Pach
To alleviate men from having to clean their hands between bites of barbeque and changing TV channels, we created a voice-activated TV remote app. Now men can get really messy with their food without having to worry about getting their phones or remotes dirty.
by Jason Soy & Sally Fung
Problem: You can't use your phone when your fingers are covered in the sticky goodness of Bull's-Eye BBQ sauce. Solution: Meat Mode.
by Marie Richer & Jamie Umpherson
Bull's-Eye's flavour isn't the only thing that's bold. With the Meat Messages app, people can submit personalized messages to create real, custom mini-grills that they receive by mail. When placed on their barbeques at home, these mini-grills brand people's meat with the messages. This lets people be just as bold as Bull's-Eye BBQ Sauce, while adding a little flavour of their own to their meat.
by Todd Takahashi & David Giovando
Not enough guys outside of Western Canada know that Bull's-Eye sticks to meat better than any other BBQ sauce. So we're going to use our existing partnership with the Calgary Stampede and create a mobile game that integrates with the national CBC broadcasts of the bull-riding event. Guys can pick a cowboy through a web app and then tune in to the live event on CBC. The longer your cowboy "sticks" to his bull, the more Bull's-Eye BBQ Sauce you win. A fun, engaging way to highlight Bull's-Eye benefit of "sticking to meat".
by Pepe Bratanov & Sebastian Lyman