A BRIGHTER TORONTO
Stimulate trial by providing Torontonians with free rides during periods of bad weather. Shining a high power laser light in the sky on select evenings when the deal is on will spread awareness in a creative way, and make the campaign viral. (#hailoTOtherescue)
by Marla Natoli & Marlon Coley
A SURGE OF CABS
Hailo sponsored Nuit Blanche - Toronto's dusk-till-dawn art festival - to boast its competitive advantages and gain trial through contextually relevant, social and competitive media opportunities. Hailo's very own glow cab art pieces garnering attention throughout the night, while a discount code promotion encourage web hits, downloads and usage with first time users. Paid, owned and earned media amplified Hailo's messaging leading up to and during the event.
by Andrea Wong & Paul Parolin
HAIL-O ENTRY CAMPAIGN
Hail-O establishes itself in the GTA. The brand gains credibility, trial and loyalty while developing its own unique brand image.
by Rick Kusch & Dion Aralihalli