CREATING A TWIST ON THE WAY MOMS CONNECT
This media recommendation was created utilizing multiple platforms and innovations that will catch Mom`s eye and entice her to reach for that extra box of Oreos. The way we connect with Mom is continually changing and we need to keep up with her to make our brand stand out. Making Oreo playful, innovative, and bringing the brand to life was the main focus of this campaign.
by Jeremie Marcoux & Stephanie Dalziel
OREO ONE HUNDRED YEARS YOUNG PLUS ONE BETTER
To celebrate its one hundred and first birthday, Oreo will bring Canadian Moms a new reason to love their favourite cookie. Oreo`s `One hundred years young plus One Better` campaign will make great moments with Mom and her kids even better, from simple weeknight meals to special occasions. Multi-platform media approach will connect Mom with Oreo as she enjoys her favourite content and will bring Oreo to life. Seasonal tactics will drive awareness of the new Spring, Fall and Winter variations. It`s all about making every moment a little more carefree so that Mom can let her inner kid loose.
by Celia Gibb & Megan Metzak
TWIST OPEN THE SEASON
Twist Open the Season
by Aaron Nemoy & Stephanie Joseph-Flatts