A CUT CLOSER TO SOMEDAY
Millenials simply won't go to a bank because it is not convenient for them. So why not make it as easy as possible for them? At selected venues and concerts, Millenials can visit our haircut booth, chat for a few minutes with their 'hair stylists' and get a whole new look a whole new outlook on their finances!
by Elysse Stephan & Ian Flynn
MOBILE BANKING REDEFINED
Since millennials wont come to the bank for advice, were going to bring the bank to them. Through a partnership with Uber, well redefine the concept of mobile banking by deploying special RBC branded vehicles across the city providing millennials with free rides and face-to-face conversations with an RBC specialist.
by Winston Kangwa & Phuong Tran