MONEY SAVING BANNERS
To prove that TD can provide useful financial guidance for millennials we'll give online shoppers a taste of good money management. Any time they check out a product on an eCommerce site, we'll skim the Internet for a better price and serve it up. Once clicked, the better deal opens in a new window, while the existing ad prompts you to connect with a TD advisor. If our ads save you money, imagine what our financial advisors can do.
by Justin Turco & Jill Mack
THE FINE-TO-SPEND DEBIT CARD
TD will create the Fine-To-Spend Debit Card a digital debit card that lets users budget their disposable income and quickly check their balance on the card itself.
by Jason Soy & Sally Fung
Being broke is a financial state that millennials know all too well. But heres an opportunity to own their brokenness while learning financial independence. Users add their friends and hold each other accountable through weekly challenges, and log every Broke Lunch (homemade instead of bought) or Broke Coffee (brewed at home). Whoever is the brokest wins, and the more broke activities achieved, the more they save. The app is linked with their TD bank account, so users can deposit their weekly savings - earning savings and bragging rights.
by Anna Cumyn & LauraBeth Cooper
TD GREEN MODE
We get millennials into the habit of using WiFi whenever possible so they can minimize their potential data overage fees. By helping them see what they save every time they connect, TD helps them better understand their money. When Green Mode is activated through the TD app, any data saved through WiFi is given a monetary rate. Ongoing usage updates give millennials the option to transfer that money into a savings account.
by Robin Soukvilay & Cai Li