WORLDX27S MOST INTERACTIVE COMMERCIAL
Hundreds of toys say they're interactive, so how do you demonstrate that you've taken interactivity to a whole new level? With the world's most interactive commercial. To generate pre-Christmas buzz with parents, kids and influencers, were going to put a button on the end of short pre-rolls and online spots where you can start a real Facetime call and connect with a fully interactive Zoomer Chimp simulator - that actually responds to the sounds, moves and motions you make.
by Elma Karabegovic & Robin Heisey
WATCH WITH ZOOMER CHIMP
To show kids that the Zoomer Chimp is the closest you can get to having a real chimp to hang out with, we'll create a second-screen experience where it watches your favourite shows with you. A live-stream shows Zoomer Chimp reacting to content on a partner TV station, and when something happens on the show, the Zoomer Chimp on your tablet will respond with one of his 100+ zany tricks.
by Michael Morelli & Marty Hoefkes
A 30 second TV/Pre-Roll spot to introduce kids to the new Zoomer Chimp toy.
by John Pavacic & Bryan Howarth