Kruger Products are best known for their top-category name brands in bathroom tissue and paper towels, Purex, Cashmere, White Cloud, Sponge Towels, and their eco-friendly brand, Bonterra. While these brand names are often number one in their category, their business-to-business collection known as THE ULTIMATE WASHROOM has seen moderate success. As part of growing this category, Kruger wants consumers to associate this brand with trustworthy and reliable products.