A CELEBRATION
OF ORIGINALITY.

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THE NATIONAL ADVERTISING CHALLENGE IS THE ONLY BRIEF-BASED ADVERTISING COMPETITION WHERE HUNDREDS OF CREATIVES FROM AGENCIES COMPETE TO CREATE THE BEST IDEAS FOR BRANDS ACROSS NORTH AMERICA.

HOW IT
WORKS

Juries are made up of the smartest creatives from agencies and advertising experts to determine winners and those lucky enough to be selected are flown to the Cannes Lion Festival as their reward.
Competing in the National Advertising Challenge is more than simply winning a trip to Cannes. It’s a chance to show the industry just what you would do if you were given cart blanche to create your very best. NAC is entered in teams of two.